IWA 2014

Over 40 Years of the IWA OutdoorClassics Success Story in Nuremberg

The national product show for the retail gun trade and gunsmiths opened its doors in Nuremberg for the first time in 1973 with just under 100 exhibitors. The international name IWA OutdoorClassics is due to the rapidly increased importance beyond the borders of Germany and the multi-theme range of products, which covers the spectrum between traditional craftsmanship and innovative ideas for outdoor equipment, functional clothing, hunting sports and shooting sports. This year, IWA OutdoorClassics presents a more attractive, more colourful and more comprehensive event that is a must for trade and industry.

The Key Figures for IWA OutdoorClassics 2013

Over the last 40 years IWA OutdoorClassics has developed into the most important international product show for hunting guns, shooting sports, outdoor equipment and equipment for official agencies, especially for law enforcement and personal security. Almost two-thirds of the 38,265 trade visitors in 2013 came to Nuremberg from countries outside Germany and more than 75% of the altogether 1,209 exhibitors too. IWA OutdoorClassics offers an unparalleled international spectrum of products.

  • 96 % of the exhibitors reached their most important target groups
  • 95 % of the exhibitors rated the professional qualification and competence of the visitors positively
  • 95 % of the exhibitors made new business connections
  • 91 %expected noticeable follow-up business
  • 60 % of the visitors came from countries all over the world, mainly from the Czech Republic, Austria, France, Italy and Russia


Together with Enforce Tac 2014

This specialist exhibition for security equipment and products developed exclusively for the needs of official agencies offers security experts from the police, judiciary, frontier protection, customs, military police and armed forces is the perfect opportunity to update in detail on the latest developments in security technology and equipment in advance of IWA OutdoorClassics.